Global power bringing local benefits for Laser Clinics UK franchisees

Laser Clinics UK franchisees have been enjoying the company’s global brand power in both the prices they’re paying and the pricing they’re able to offer to their customers – bucking the trends being felt by businesses in the current climate.

There are clear advantages you’d expect from going into business with a global leader in its sector: brand awareness & customer loyalty; unrivalled systems to run your business; an infrastructure and support teams that can help you through any and every challenge.

And there are other benefits which may be less obvious, but no less important – especially with high inflation and rising prices.

Franchisee impact

“We’ve got global supplier agreements for our business, which fixes the cost on much of the equipment we use in our clinics,” explains Laser Clinics UK managing director, Jonathan Gardner.

“So when price increases were brought in by suppliers, we were able to avoid those increases thank to the global contracts we have in place.

“That keeps costs down for our UK franchisees, which is especially important for new starters who are working with our teams to get their clinic set up and ready to launch. It’s a really significant advantage and makes a big difference to the profitability of the clinic.”

Of course, no business is immune to the pressures of inflation, and Jonathan accepts that clinic build costs having risen.

But the brand’s buying power benefits extend way beyond equipment and into other variable costs for franchisees too: IT systems, advertising and print costs are just three areas where the scale of the Laser Clincs operation brings favourable pricing for every franchisee.

Competitive advantage

The brand’s global footprint is helping franchisees do more than simply manage their costs effectively: it’s helping franchisees dominate their local markets too.

While competitors are cutting back, Laser Clinics is pushing forwards, with promotions and regular campaigns that address the cost-of-living crisis being experienced by customers.

That’s growing the customer base constantly, and it’s also leading to brand loyalty with consumers who still want to look and feel their best.

Jonathan said: “We’re all used to seeing the price of everything rising lately, but Laser Clinics is bucking the trend. We’re a leader on price and innovation, and that’s proving to be a huge competitive advantage for franchisees.

“While other aesthetics brands are pushing prices up, we’ve added to our promotional campaigns. We want to help people look and feel their best, and our pricing is differentiating franchisees from their local competition – we’re adding over 200 new customers per clinic per month on average.

“And those customers are staying loyal, providing ongoing revenue for our franchisees.”

Laser Clinics operates a unique 50-50 franchise model, where the brand and the franchisee share the costs of opening a clinic equally, and share the ongoing profits on the same basis. In 2022 it celebrated the opening of its 200^th clinic worldwide, and is also the domestic market leader with the 50^th UK clinic set to open this spring.

It’s clear that the combination of global power, local owner is a winning one for franchisee and Laser Clinics alike.